The New Coke! Now with added vitamins and minerals

Dr. Yoni Freedhoff outlines in an article written in this month’s CMAJ how Health Canada is pushing a policy that will allow fortification of foods with vitamins and minerals without any evidence that it will improve public health. Moreover, there is a real risk of overconsumption of said additions to our food supply that can lead to harnful effects.

So, in effect, you will see junk food among others fortified with vitamins and minerals and marketed as an improved product. How utterly shameful.

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