Original broadcast date: April 19, 2009

Walk down any grocery store aisle that stock processed foods and drinks and you will see labelling that uses nutritional science to promote the health benefits of the manufacturer’s product. The trouble is that the claims can be misleading and dance on the edge of the facts what I call nutritional pseudoveracity.Let us take a closer look at these claims and what Dr Yoni Freedhoff calls BADvertising.

• Dr. Yoni Freedhoff, MD CCFP Dip ABBM, Medical Director of the Bariatric Medical Institute in Ottawa