New McGill University randomized sham-treatment study increased the placebo effect by saying to the patient that the medical treatment was personalized.

Dr. Barry Dworkin

Medical Mythbusting Commentary for July 20, 2023

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Source:
New study reveals the placebo effect of just saying a medical treatment is personalized

Reference:
Presenting a sham treatment as personalised increases the placebo effect in a randomised controlled trial

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